If there was any doubt podcasting has arrived as a new publishing medium listening to veteran public radio broadcaster Tony Kahn at the Corante Berkman Center Social Architecture Symposium in November 2005 was persuasive. It was no surprize then to recently discover Podtrac billing itself as the "Podcaster-Advertiser Connection". Their widely reported December study on podcasting demographics is interesting in labelling podcasting as "a year old" and pointing to podcast listener demographics moving from male early adopters to a "more even balance between the genders" (CNET). (I note Tony Kahn's excellent "Morning Stories" podcasts are sponsored.)
I was reminded of the value of podcasting listening to Jenny Attiyeh's Thoughtcast.org interview with David Weinberger, Stowe Boyd and Chris Nolan. Jenny's experienced interviewing for me provided better answers to the question: "What is social architecture?", than did attending the Corante Berkman Center Symposium where the podcast was recorded.
In the Thoughtcast David Weinberger talks about the Internet's potential for architecting social change. I thought about his observations listening to a FamilyTechTalk newscast by Larry Magid and Anne Collier. These two very dedicated and experienced old and new media journalists are working together 'stand alone" (Chris Nolan's term), using the latest in new media self publishing tools, podcasts and blogs, to educate families about safe use of the Internet. Small evidence of the positive social impact of the Internet organizers of the Social Architecture Symposium imagine and discuss in Jenny Attiyeh's Thoughtcast?